{"id":8260,"date":"2018-03-28T11:30:40","date_gmt":"2018-03-28T09:30:40","guid":{"rendered":"https:\/\/lemag-ic.fr\/?p=8260"},"modified":"2018-04-20T17:56:08","modified_gmt":"2018-04-20T15:56:08","slug":"exo-signs-creations-belles-eteintes-quallumees","status":"publish","type":"post","link":"https:\/\/lemag-ic.fr\/ic-fab\/exo-signs-creations-belles-eteintes-quallumees\/","title":{"rendered":"Exo Signs : des cr\u00e9ations aussi belles \u00e9teintes qu\u2019allum\u00e9es"},"content":{"rendered":"

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Pour le chocolatier Patrick Roger, l\u2019entreprise sp\u00e9cialis\u00e9e dans la cr\u00e9ation d\u2019enseignes a redoubl\u00e9 d\u2019expertise en relevant un double d\u00e9fi, \u00e0 la fois technique et visuel.<\/strong><\/h2>\n

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La t\u00e2che de concevoir et d’installer les nouvelles enseignes de toutes les boutiques du r\u00e9seau Patrick Roger \u00e9tait loin d\u2019\u00eatre gagn\u00e9e d\u2019avance pour la soci\u00e9t\u00e9 Exo Signs<\/a> (77). Il fallait en effet satisfaire \u00e0 une charte de couleur pr\u00e9cise, le fameux vert \u00e9meraude propre au chocolatier, et garantir cette visibilit\u00e9 que l\u2019enseigne soit \u00e9teinte ou allum\u00e9e. Autrement dit, il fallait obtenir le m\u00eame rendu avec toutes les mati\u00e8res utilis\u00e9es : le PMMA translucide et diffusant, les adh\u00e9sifs opaques et diffusants, le laquage des t\u00f4les… Parall\u00e8lement, il \u00e9tait imp\u00e9ratif de respecter le c\u00f4t\u00e9 haut de gamme de la marque, en misant sur la qualit\u00e9-m\u00eame des mati\u00e8res et des composants.<\/p>\n

Un important travail d\u2019\u00e9tudes a donc \u00e9t\u00e9 n\u00e9cessaire aux \u00e9quipes de Exo Signs pour tester et analyser toutes les composantes des enseignes, aussi bien au niveau des mati\u00e8res que des \u00e9l\u00e9ments d’\u00e9clairage. Bandeaux avec logo lumineux, drapeaux lumineux double face, vitrophanies, le projet a ensuite \u00e9t\u00e9 ajust\u00e9 avec une \u00e9tape de fabrication pour l\u2019ajustement des prototypes.<\/p>\n

Une personnalisation des enseignes pour chaque boutique<\/h3>\n

Une fois la partie technique achev\u00e9e, une deuxi\u00e8me \u00e9tape a d\u00e9but\u00e9 avec l\u2019adaptation des modules pr\u00e9d\u00e9finis aux cas particuliers de chaque vitrine du r\u00e9seau Patrick Roger, toutes ayant un cachet unique et particulier. Ainsi, la boutique situ\u00e9e place de la Madeleine \u00e0 Paris, dont l’imposante vitrine est pourvue d’une d\u00e9coration unique en son genre, a n\u00e9cessit\u00e9 une d\u00e9marche particuli\u00e8re :
\nla cr\u00e9ation d’un caisson lumineux de petite profondeur (45 mm) et le remplacement d’une seule partie du d\u00e9cor adh\u00e9sif par le nouveau logo imprim\u00e9, avec d\u00e9pose temporaire d’une grande vitre. D’autres boutiques, comme celles de la rue Victor Hugo, de la rue de Rennes ou de la rue St. Sulpice, toujours \u00e0 Paris, pr\u00e9sentaient des menuiseries ou habillages de fa\u00e7ade originales. Pour conserver leur aspect unique, chaque logo lumineux a donc \u00e9t\u00e9 adapt\u00e9 pour \u00eatre int\u00e9gr\u00e9 directement dans les \u00e9l\u00e9ments de fa\u00e7ade avec une insertion de type marqueterie. L’op\u00e9ration a demand\u00e9 des relev\u00e9s de c\u00f4tes pr\u00e9cis avec m\u00eame parfois, la fabrication d’artefacts d’\u00e9l\u00e9ments de fa\u00e7ade.<\/p>\n

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Le r\u00e9sultat est \u00e0 la hauteur des efforts fournis et est aujourd\u2019hui reconnu par la profession qui lors de la derni\u00e8re c\u00e9r\u00e9monie des Icona d\u2019Or, a d\u00e9cern\u00e9 le prix de l\u2019enseigne de r\u00e9seau \u00e0 la soci\u00e9t\u00e9 Exo Signs.<\/a>[\/vc_column_text]\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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