{"id":7907,"date":"2018-02-28T11:29:09","date_gmt":"2018-02-28T10:29:09","guid":{"rendered":"https:\/\/lemag-ic.fr\/?p=7907"},"modified":"2018-07-13T13:24:38","modified_gmt":"2018-07-13T11:24:38","slug":"impression-3d-nouvelle-revolution-retail-design","status":"publish","type":"post","link":"https:\/\/lemag-ic.fr\/en-ce-moment\/impression-3d-nouvelle-revolution-retail-design\/","title":{"rendered":"Impression 3D : la nouvelle r\u00e9volution du retail design ?"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-1548\" data-1280-1600=\"61px 12.8% 27px 12.8%\" data-1024-1280=\"40px 9.4% 25px 9.4%\" data-768-1024=\"40px 4.4% 25px 4.4% \" data-680-768=\"40px 4.4% 25px 4.4% \" data-680=\"20px 0px 24px 0px\">\r\n\t<div class=\"edgtf-eh-item-inner\">\r\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-1548\" style=\"padding: 11px 14.8% 27px 14.8%\">\r\n\t\t\t[vc_column_text]<\/p>\n<h3>\r\n<span class=\"edgtf-dropcaps edgtf-normal\" >\r\n\tG<\/span>r\u00e2ce \u00e0 l\u2019impression 3D grand format, on peut aujourd\u2019hui fabriquer enti\u00e8rement sa boutique. De l\u2019objet \u00e0 son merchandising, en passant par les murs. Un vrai virage technologique qui n\u2019en est encore qu\u2019\u00e0 ses pr\u00e9mices.<\/h3>\n<p>&nbsp;<\/p>\n<p>Fin 2016, la marque de luxe fran\u00e7aise Louis Vuitton d\u00e9frayait la chronique en pr\u00e9sentant le premier pop-up store enti\u00e8rement r\u00e9alis\u00e9 en impression 3D. De l\u2019objet, on \u00e9tait pass\u00e9 \u00e0 la boutique dans son ensemble.Pour r\u00e9aliser ce projet ambitieux, la griffe avait fait appel \u00e0 Massivit 3D, un nouvel acteur isra\u00e9lien sp\u00e9cialis\u00e9 dans l&rsquo;impression 3D\u00a0\u00e0 grande \u00e9chelle.<\/p>\n<p>Un an et demi plus tard, ce qui relevait du ph\u00e9nom\u00e8ne du buzz est devenu une r\u00e9alit\u00e9 beaucoup plus concr\u00e8te. D\u2019aucuns vont m\u00eame jusqu\u2019\u00e0 parler d\u2019un v\u00e9ritable virage technologique. De fait, l\u2019engouement est l\u00e0. En 18 mois, Massivit 3D a vendu plus d\u2019une soixante de machines \u00e0 travers le monde, pour des applications diverses et vari\u00e9es, mais qui restent pour l\u2019essentiel focalis\u00e9es sur trois secteurs\u00a0: l\u2019\u00e9v\u00e9nementiel, la publicit\u00e9 grand format et le retail.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7907 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lemag-ic.fr\/en-ce-moment\/impression-3d-nouvelle-revolution-retail-design\/attachment\/massivit_cpprint-2018_1\/'><img width=\"1024\" height=\"512\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPPrint-2018_1-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPPrint-2018_1-1024x512.jpg 1024w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPPrint-2018_1-300x150.jpg 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPPrint-2018_1-768x384.jpg 768w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPPrint-2018_1-1100x550.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lemag-ic.fr\/en-ce-moment\/impression-3d-nouvelle-revolution-retail-design\/attachment\/massivit-3d-3d-printed-snicker-copie\/'><img width=\"1024\" height=\"512\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-snicker-copie-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-snicker-copie-1024x512.jpg 1024w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-snicker-copie-300x150.jpg 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-snicker-copie-768x384.jpg 768w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-snicker-copie-1100x550.jpg 1100w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-snicker-copie.jpg 1754w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lemag-ic.fr\/en-ce-moment\/impression-3d-nouvelle-revolution-retail-design\/attachment\/massivit_cprint-2018_2\/'><img width=\"1024\" height=\"512\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPrint-2018_2-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPrint-2018_2-1024x512.jpg 1024w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPrint-2018_2-300x150.jpg 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPrint-2018_2-768x384.jpg 768w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_CPrint-2018_2-1100x550.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lemag-ic.fr\/en-ce-moment\/impression-3d-nouvelle-revolution-retail-design\/attachment\/massivit-louis-vuitton-copie\/'><img width=\"1024\" height=\"512\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-Louis-Vuitton-copie-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-Louis-Vuitton-copie-1024x512.jpg 1024w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-Louis-Vuitton-copie-300x150.jpg 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-Louis-Vuitton-copie-768x384.jpg 768w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-Louis-Vuitton-copie-1100x550.jpg 1100w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-Louis-Vuitton-copie.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lemag-ic.fr\/en-ce-moment\/impression-3d-nouvelle-revolution-retail-design\/attachment\/massivit_supermarche-1\/'><img width=\"1024\" height=\"512\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_supermarche-1-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_supermarche-1-1024x512.jpg 1024w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_supermarche-1-300x150.jpg 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_supermarche-1-768x384.jpg 768w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_supermarche-1-1100x550.jpg 1100w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit_supermarche-1.jpg 1632w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lemag-ic.fr\/en-ce-moment\/impression-3d-nouvelle-revolution-retail-design\/attachment\/massivit-3d-3d-printed-mannequin-courtesy-dekom-switzerland-copie\/'><img width=\"1024\" height=\"512\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-mannequin-Courtesy-Dekom-Switzerland-copie-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-mannequin-Courtesy-Dekom-Switzerland-copie-1024x512.jpg 1024w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-mannequin-Courtesy-Dekom-Switzerland-copie-300x150.jpg 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-mannequin-Courtesy-Dekom-Switzerland-copie-768x384.jpg 768w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-mannequin-Courtesy-Dekom-Switzerland-copie-1100x550.jpg 1100w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-3D-3D-printed-mannequin-Courtesy-Dekom-Switzerland-copie.jpg 1321w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Une alternative technologique qui s\u00e9duit les marques<\/strong><\/h4>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Si d\u2019aucuns restent encore sceptiques face \u00e0 la pertinence de cette nouvelle technologie pour certaines applications, force est de constater que son taux de p\u00e9n\u00e9tration, notamment dans les m\u00e9tiers de la publicit\u00e9 et du marketing point de vente est important. L\u2019association am\u00e9ricaine POPAI l\u2019\u00e9value \u00e0 plus de 45 % pour la p\u00e9riode 2016\/2019, avec un march\u00e9 en 2016 qui \u00e9tait \u00e0 380 millions de dollars et qui est estim\u00e9, pour 2019, \u00e0 pr\u00e8s d\u20191,2 milliard.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7908\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-7908\" loading=\"lazy\" class=\"wp-image-7908\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Statistiques-3D-marche-publicitaire-credit-Popai-1024x784.png\" alt=\"Statistiques 3D march\u00e9 publicitaire\" width=\"500\" height=\"383\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Statistiques-3D-marche-publicitaire-credit-Popai-1024x784.png 1024w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Statistiques-3D-marche-publicitaire-credit-Popai-300x230.png 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Statistiques-3D-marche-publicitaire-credit-Popai-768x588.png 768w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Statistiques-3D-marche-publicitaire-credit-Popai.png 1134w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-7908\" class=\"wp-caption-text\">Source : Popai<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Dans le retail, Louis Vuitton a clairement ouvert la voie avec un projet hors normes, dont le m\u00e9rite a \u00e9t\u00e9 de montrer jusqu\u2019o\u00f9 cette technologie pouvait aller. Depuis, les projets qui sont sortis ont surtout utilis\u00e9 l\u2019impression 3D comme une alternative technologique pour cr\u00e9er des enseignes et de la signal\u00e9tique autrement, et pour apporter davantage de valeur ajout\u00e9e \u00e0 une campagne de communication 2D. \u00ab\u00a0<em>L&rsquo;impression 3D permet de donner plus d&rsquo;impact \u00e0 une campagne de communication classique avec des cr\u00e9ations qui attirent davantage l&rsquo;attention et garantissent l&rsquo;engagement du public<\/em>\u00ab\u00a0, explique Isabelle Marelly, directrice marketing de Massivit 3D.<br \/>\nLes grandes marques sollicitent de plus en plus cette technique d\u2019impression pour concevoir leurs \u00e9l\u00e9ments de merchandising \u00e9v\u00e9nementiel qui n\u00e9cessitent une rapidit\u00e9 de mise en \u0153uvre importante, permise par l\u2019impression 3D.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Louis Vuitton, Herm\u00e8s, Sephora, Castelli&#8230;<\/strong><\/h4>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u00c0 l\u2019occasion du Nouvel An Chinois de 2017, le m\u00eame imprimeur, Omus, qui avait r\u00e9alis\u00e9 le pop-up store de Louis Vuitton, a r\u00e9alis\u00e9 pour Herm\u00e8s une s\u00e9rie de coqs rouges et dor\u00e9s pour animer les vitrines de son flagship de Sydney. On c\u00e9l\u00e9brait alors le passage dans l\u2019ann\u00e9e du Coq de Feu.<\/p>\n<p>Pour son op\u00e9ration Winter Wonderland de d\u00e9cembre 2017, Sephora a fait imprimer en 3D plusieurs exemplaires de l\u2019animal totem de sa collection, \u00e0 savoir un renard. Ce dernier \u00e9tait dot\u00e9 d\u2019un \u00e9clairage \u00e0 base de Leds int\u00e9gr\u00e9 dans la structure pour mieux mettre en avant la gamme de veilleuses pour enfants propos\u00e9es \u00e0 la vente \u00e0 cette occasion. Convaincue, l\u2019enseigne du groupe LVMH a de nouveau pris date avec son partenaire fran\u00e7ais pour renouveler l\u2019op\u00e9ration en 2018. Ce sera avec un autre animal.<\/p>\n<p>Dans un supermarch\u00e9 en Isra\u00ebl, c\u2019est toute la signal\u00e9tique du magasin qui a \u00e9t\u00e9 refaite en impression 3D, avec par exemple l\u2019impression d\u2019un bidon de lessive ou d\u2019un flacon de d\u00e9tergent pour signaler le rayon des produits d\u2019entretien. Le propri\u00e9taire de l\u2019enseigne est m\u00eame all\u00e9 jusqu\u2019\u00e0 recr\u00e9er tout le d\u00e9cor de son point de vente en impression 3D.<\/p>\n<p>En termes de merchandising, Massivit, qui \u00e9tait pr\u00e9sent aux derniers salons EuroShop et C!Print, a \u00e9galement d\u00e9montr\u00e9, sur ses stands, la pertinence de sa technologie pour la cr\u00e9ation de mannequins sur-mesure, capables de prendre des positions uniques. On a ainsi pu voir un cycliste en pleine action ou une surfeuse sur sa planche. La marque de sport Castelli a \u00e9t\u00e9 s\u00e9duite.<\/p>\n<p>&nbsp;<\/p>\n<p>________<\/p>\n<h3><img loading=\"lazy\" class=\"size-medium wp-image-9159 alignleft\" src=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-1500-oparator-300x220.jpg\" alt=\"\" width=\"300\" height=\"220\" srcset=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-1500-oparator-300x220.jpg 300w, https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/02\/Massivit-1500-oparator.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>COMMENT \u00c7A MARCHE ?<\/h3>\n<p><strong>L&rsquo;imprimante Massivit 1800, du constructeur isra\u00e9lien Massivit 3D, utilise la technologie <em>Gel Dispensing Printing<\/em> (GDP), dont le proc\u00e9d\u00e9 consiste \u00e0 extruder un polym\u00e8re photosensible sous forme de gel qui durcit ensuite instantan\u00e9ment sous l&rsquo;effet d&rsquo;une lumi\u00e8re UV, au fur et \u00e0 mesure de l&rsquo;impression. Massivit vient de lancer une deuxi\u00e8me machine pour compl\u00e9ter sa gamme, la Massivit 1500, d&rsquo;un format plus petit. Pour en savoir plus, retrouvez toutes les informations sur le site du distributeur France de la marque, <a href=\"http:\/\/www.euromedia-sp.fr\/massivit-3d\/\">ici<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h5>Sur le m\u00eame sujet\u00a0:<\/h5>\n<ul>\n<li><a href=\"https:\/\/lemag-ic.fr\/en-ce-moment\/corto-maltese-en-3d-gare-dausterlitz\/\">Corto Maltese en 3D gare d\u2019Austerlitz\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/lemag-ic.fr\/en-ce-moment\/massivit-prend-pied\/\">Massivit prend son pied\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/lemag-ic.fr\/en-ce-moment\/adidas-impression-3d\/\">Des Adidas en impression 3D\u00a0<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":6,"featured_media":7909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[131,149],"tags":[165,178,176],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impression 3D : la nouvelle r\u00e9volution du retail design ? 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