{"id":25085,"date":"2022-10-21T14:37:50","date_gmt":"2022-10-21T12:37:50","guid":{"rendered":"https:\/\/lemag-ic.fr\/?p=25085"},"modified":"2022-10-26T18:06:46","modified_gmt":"2022-10-26T16:06:46","slug":"dws-creuse-son-sillon-dans-lunivers-du-luxe","status":"publish","type":"post","link":"https:\/\/lemag-ic.fr\/ic-fab\/dws-creuse-son-sillon-dans-lunivers-du-luxe\/","title":{"rendered":"DWS creuse son sillon dans l\u2019univers du luxe"},"content":{"rendered":"\n
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Nouvel acteur de la gravure laser, l\u2019entreprise DWS, bas\u00e9e \u00e0 Orl\u00e9ans, se propose de cr\u00e9er pour ses clients, des exp\u00e9riences exclusives de personnalisation, en coh\u00e9rence avec les codes et les c\u00e9r\u00e9moniels de leur marque.<\/h2>\n\n\n\n
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Cr\u00e9\u00e9e en 2017 \u00e0 Orl\u00e9ans, DWS<\/strong><\/a> est le fruit d\u2019une rencontre, celle d\u2019Aur\u00e9lien Ricci et Samuel Desprez, \u00ab\u00a0un th\u00e9oricien et un exp\u00e9rimentaliste\u00a0\u00bb, unis par la m\u00eame passion du laser et de ses effets sur la mati\u00e8re. Ensemble, ils ont d\u00e9cid\u00e9 de renouveler l\u2019exercice du genre, sur un march\u00e9 o\u00f9 gravitent d\u00e9j\u00e0, avec succ\u00e8s, un certain nombre d\u2019acteurs confirm\u00e9s, tels que Gravotech, Trotec, Gamma Tec ou encore Roland DG.<\/p>\n\n\n\n

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+ 25 % : c’est l\u2019impact de la solution de personnalisation DWS sur les ventes de ses clients. Avec des records \u00e0 + 60% pour certains, selon la marque<\/strong><\/figcaption><\/figure>\n\n\n\n
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Du sur-mesure<\/strong><\/h2>\n\n\n\n

Pour faire la diff\u00e9rence, DWS, qui cible exclusivement l\u2019univers du luxe, multiplie les services et d\u00e9ploie, pour chacun de ses clients, des strat\u00e9gies d\u2019accompagnement personnalis\u00e9es.<\/p>\n\n\n\n

Un important travail de design a \u00e9t\u00e9 fait sur la machine pour qu\u2019elle s\u2019int\u00e8gre parfaitement dans le point de vente, en harmonie avec ses codes merchandising. La prise en main de la solution a \u00e9t\u00e9 pens\u00e9e pour \u00eatre volontairement simplissime. L\u2019entreprise a \u00e9galement fait le choix d\u2019accompagner les marques dans la cr\u00e9ation de leur interface de personnalisation et la mise en place de modules e-commerce. Elle souhaite enfin valoriser son expertise laser pour pousser ses clients \u00e0 explorer les multiples possibilit\u00e9s cr\u00e9atives li\u00e9es \u00e0 l\u2019interaction du laser et de la mati\u00e8re.<\/p>\n\n\n\n

Pour DWS, l\u2019enjeu est d\u00e9sormais de convaincre les marques d\u2019int\u00e9grer une strat\u00e9gie de personnalisation d\u00e8s la phase de conception d\u2019un produit, pour aller au-del\u00e0 de la classique apposition d\u2019initiales au moment des f\u00eates de No\u00ebl. Dior, le groupe L\u2019Or\u00e9al, Shiseido ont d\u00e9j\u00e0 sollicit\u00e9 ses services. L\u2019entreprise pr\u00e9sente \u00e0 Orl\u00e9ans, Singapour et New York annonce un d\u00e9ploiement dans une vingtaine de pays.<\/p>\n\n\n\n

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\u00a9<\/u><\/strong> Photographies : Laure Lepage \/ Set design : Lola Martin<\/strong><\/figcaption><\/figure>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Nouvel acteur de la gravure laser, l\u2019entreprise DWS, bas\u00e9e \u00e0 Orl\u00e9ans, se propose de cr\u00e9er pour ses clients, des exp\u00e9riences exclusives de personnalisation, en coh\u00e9rence avec les codes et les c\u00e9r\u00e9moniels de leur marque. Cr\u00e9\u00e9e en 2017 \u00e0 Orl\u00e9ans, DWS […]<\/p>\n","protected":false},"author":6,"featured_media":25088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[145,538],"tags":[575,231],"acf":[],"yoast_head":"\nDWS creuse son sillon dans l\u2019univers du luxe - IC Le Mag<\/title>\n<meta name=\"description\" content=\"Nouvel acteur de la gravure laser, l\u2019entreprise DWS, bas\u00e9e \u00e0 Orl\u00e9ans, se propose de cr\u00e9er pour ses clients, des exp\u00e9riences exclusives de personnalisation, en coh\u00e9rence avec les codes et les c\u00e9r\u00e9moniels de leur marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lemag-ic.fr\/ic-fab\/dws-creuse-son-sillon-dans-lunivers-du-luxe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DWS creuse son sillon dans l\u2019univers du luxe - 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