{"id":11249,"date":"2019-04-10T21:13:28","date_gmt":"2019-04-10T19:13:28","guid":{"rendered":"https:\/\/lemag-ic.fr\/?p=11249"},"modified":"2019-04-10T22:14:47","modified_gmt":"2019-04-10T20:14:47","slug":"jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive","status":"publish","type":"post","link":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/","title":{"rendered":"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-9798\" data-1280-1600=\"61px 12.8% 27px 12.8%\" data-1024-1280=\"40px 9.4% 25px 9.4%\" data-768-1024=\"40px 4.4% 25px 4.4% \" data-680-768=\"40px 4.4% 25px 4.4% \" data-680=\"20px 0px 24px 0px\">\r\n\t<div class=\"edgtf-eh-item-inner\">\r\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-9798\" style=\"padding: 11px 14.8% 27px 14.8%\">\r\n\t\t\t[vc_column_text]<\/p>\n<h2>Apr\u00e8s avoir d\u00e9ploy\u00e9 100 \u00e9crans dans ses vitrines, en partenariat avec JCDecaux, Monoprix passe \u00e0 la vitesse sup\u00e9rieure. Pour le lancement de sa nouvelle collection \u00ab\u00a0capsule\u00a0\u00bb, l\u2019enseigne parie sur une campagne digitale, interactive et sociale.<\/h2>\n<p>&nbsp;<\/p>\n<p>Avec la volont\u00e9 de toujours proposer de nouvelles exp\u00e9riences \u00e0 ses clients urbains ainsi qu\u2019aux passants, Monoprix cr\u00e9e la surprise avec une campagne interactive, \u00e9labor\u00e9e en collaboration avec l\u2019agence <strong><a href=\"https:\/\/rosapark.fr\/fr\">Rosapark<\/a>, et\u00a0<\/strong><a href=\"https:\/\/elise.tech\/\"><strong>Elise Technologies<\/strong><\/a>. Jusqu&rsquo;au 14 avril prochain, sur les 44 \u00e9crans en vitrine des magasins pr\u00e9sentant sa nouvelle collection \u00ab\u00a0capsule\u00a0\u00bb, les clients et passants sont invit\u00e9s \u00e0 d\u00e9couvrir le nom du cr\u00e9ateur invit\u00e9 de la saison. Pour le d\u00e9couvrir en avant-premi\u00e8re, il suffit de poster un tweet avec le hachstag\u00a0<em>#JoueACaseCase. <\/em>En fonction du nombre de tweets post\u00e9s, l&rsquo;image reste plus ou moins floue. Cette premi\u00e8re campagne interactive et sociale s\u2019appuie sur la technologie Social Media Out-Of-Home d\u00e9velopp\u00e9e par Elise Technologies. Elle permet \u00e0 Monoprix d\u2019agr\u00e9ger, mod\u00e9rer et afficher en temps r\u00e9el les meilleures contributions post\u00e9es avec le hashtag de l\u2019op\u00e9ration sur les \u00e9crans 85\u2019\u2019 full HD d\u00e9ploy\u00e9s par JCDecaux dans les vitrines de l\u2019enseigne.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/lemag-ic.fr\/grands-temoins\/alban-duron-directeur-marketing-jc-decaux\/\"><strong>Pour aller plus loin, lire notre interview d&rsquo;<\/strong>Alban Duron directeur marketing France de JCDecaux :<\/a><\/h4>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fweb1eEDV5\"><p><a href=\"https:\/\/lemag-ic.fr\/grands-temoins\/alban-duron-directeur-marketing-jc-decaux\/\">Alban Duron (Directeur Marketing France &#8211; JC Decaux)<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/lemag-ic.fr\/grands-temoins\/alban-duron-directeur-marketing-jc-decaux\/embed\/#?secret=fweb1eEDV5\" data-secret=\"fweb1eEDV5\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Alban Duron (Directeur Marketing France &#8211; JC Decaux)\u00a0\u00bb &#8212; IC Lemag\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0<\/em>[\/vc_column_text]\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":6,"featured_media":11250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[131,150],"tags":[392,266],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive - IC Le Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive - IC Le Mag\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/\" \/>\n<meta property=\"og:site_name\" content=\"IC Le Mag\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/industriescreatives.industriescreatives\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-10T19:13:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-10T20:14:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2019\/04\/JCDecauxMonoprix-joueacasecase_Une.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"C\u00e9cile JARRY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Ind_Creatives\" \/>\n<meta name=\"twitter:site\" content=\"@Ind_Creatives\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"C\u00e9cile JARRY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/lemag-ic.fr\/#organization\",\"name\":\"656 \u00c9ditions\",\"url\":\"https:\/\/lemag-ic.fr\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/industries_creatives\/\",\"https:\/\/www.linkedin.com\/showcase\/industries-cr\u00e9atives\",\"https:\/\/www.pinterest.fr\/editions656\/\",\"https:\/\/www.facebook.com\/industriescreatives.industriescreatives\/\",\"https:\/\/twitter.com\/Ind_Creatives\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lemag-ic.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/01\/656-editions.png\",\"contentUrl\":\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/01\/656-editions.png\",\"width\":250,\"height\":250,\"caption\":\"656 \u00c9ditions\"},\"image\":{\"@id\":\"https:\/\/lemag-ic.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lemag-ic.fr\/#website\",\"url\":\"https:\/\/lemag-ic.fr\/\",\"name\":\"IC Le Mag\",\"description\":\"Industries Cr\u00e9atives\",\"publisher\":{\"@id\":\"https:\/\/lemag-ic.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lemag-ic.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/\",\"url\":\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/\",\"name\":\"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive - IC Le Mag\",\"isPartOf\":{\"@id\":\"https:\/\/lemag-ic.fr\/#website\"},\"datePublished\":\"2019-04-10T19:13:28+00:00\",\"dateModified\":\"2019-04-10T20:14:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/lemag-ic.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/\"},\"author\":{\"name\":\"C\u00e9cile JARRY\",\"@id\":\"https:\/\/lemag-ic.fr\/#\/schema\/person\/61f0a0660ca5108dd8b0ad82cff24fa3\"},\"headline\":\"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive\",\"datePublished\":\"2019-04-10T19:13:28+00:00\",\"dateModified\":\"2019-04-10T20:14:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/\"},\"wordCount\":310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lemag-ic.fr\/#organization\"},\"keywords\":[\"Vitrine digitale\",\"Vitrine interactive\"],\"articleSection\":[\"En ce moment\",\"Personnalisation d\u2019un message\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lemag-ic.fr\/#\/schema\/person\/61f0a0660ca5108dd8b0ad82cff24fa3\",\"name\":\"C\u00e9cile JARRY\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lemag-ic.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2023\/02\/Ce\u0301cile-Jarry-150x150.jpeg\",\"contentUrl\":\"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2023\/02\/Ce\u0301cile-Jarry-150x150.jpeg\",\"caption\":\"C\u00e9cile JARRY\"},\"description\":\"C\u00e9cile Jarry est journaliste, r\u00e9dactrice en chef d'IC Le Mag, le magazine des industries graphiques et cr\u00e9atives \u00e9dit\u00e9 par Infopro Digital Trade Shows.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ccile-jarry-44595718\/\"],\"url\":\"https:\/\/lemag-ic.fr\/author\/cecile-jarry656editions-net\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive - IC Le Mag","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/","og_locale":"fr_FR","og_type":"article","og_title":"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive - IC Le Mag","og_description":"[vc_row][vc_column][\/vc_column][\/vc_row]","og_url":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/","og_site_name":"IC Le Mag","article_publisher":"https:\/\/www.facebook.com\/industriescreatives.industriescreatives\/","article_published_time":"2019-04-10T19:13:28+00:00","article_modified_time":"2019-04-10T20:14:47+00:00","og_image":[{"width":1920,"height":960,"url":"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2019\/04\/JCDecauxMonoprix-joueacasecase_Une.jpg","type":"image\/jpeg"}],"author":"C\u00e9cile JARRY","twitter_card":"summary_large_image","twitter_creator":"@Ind_Creatives","twitter_site":"@Ind_Creatives","twitter_misc":{"\u00c9crit par":"C\u00e9cile JARRY","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/lemag-ic.fr\/#organization","name":"656 \u00c9ditions","url":"https:\/\/lemag-ic.fr\/","sameAs":["https:\/\/www.instagram.com\/industries_creatives\/","https:\/\/www.linkedin.com\/showcase\/industries-cr\u00e9atives","https:\/\/www.pinterest.fr\/editions656\/","https:\/\/www.facebook.com\/industriescreatives.industriescreatives\/","https:\/\/twitter.com\/Ind_Creatives"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lemag-ic.fr\/#\/schema\/logo\/image\/","url":"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/01\/656-editions.png","contentUrl":"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2018\/01\/656-editions.png","width":250,"height":250,"caption":"656 \u00c9ditions"},"image":{"@id":"https:\/\/lemag-ic.fr\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/lemag-ic.fr\/#website","url":"https:\/\/lemag-ic.fr\/","name":"IC Le Mag","description":"Industries Cr\u00e9atives","publisher":{"@id":"https:\/\/lemag-ic.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lemag-ic.fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/","url":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/","name":"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive - IC Le Mag","isPartOf":{"@id":"https:\/\/lemag-ic.fr\/#website"},"datePublished":"2019-04-10T19:13:28+00:00","dateModified":"2019-04-10T20:14:47+00:00","breadcrumb":{"@id":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lemag-ic.fr\/"},{"@type":"ListItem","position":2,"name":"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive"}]},{"@type":"Article","@id":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#article","isPartOf":{"@id":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/"},"author":{"name":"C\u00e9cile JARRY","@id":"https:\/\/lemag-ic.fr\/#\/schema\/person\/61f0a0660ca5108dd8b0ad82cff24fa3"},"headline":"JCDecaux et Monoprix\u00a0: de la vitrine digitale \u00e0 la vitrine interactive","datePublished":"2019-04-10T19:13:28+00:00","dateModified":"2019-04-10T20:14:47+00:00","mainEntityOfPage":{"@id":"https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/"},"wordCount":310,"commentCount":0,"publisher":{"@id":"https:\/\/lemag-ic.fr\/#organization"},"keywords":["Vitrine digitale","Vitrine interactive"],"articleSection":["En ce moment","Personnalisation d\u2019un message"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lemag-ic.fr\/en-ce-moment\/jcdecaux-monoprix-de-vitrine-digitale-a-vitrine-interactive\/#respond"]}]},{"@type":"Person","@id":"https:\/\/lemag-ic.fr\/#\/schema\/person\/61f0a0660ca5108dd8b0ad82cff24fa3","name":"C\u00e9cile JARRY","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lemag-ic.fr\/#\/schema\/person\/image\/","url":"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2023\/02\/Ce\u0301cile-Jarry-150x150.jpeg","contentUrl":"https:\/\/lemag-ic.fr\/wp-content\/uploads\/2023\/02\/Ce\u0301cile-Jarry-150x150.jpeg","caption":"C\u00e9cile JARRY"},"description":"C\u00e9cile Jarry est journaliste, r\u00e9dactrice en chef d'IC Le Mag, le magazine des industries graphiques et cr\u00e9atives \u00e9dit\u00e9 par Infopro Digital Trade Shows.","sameAs":["https:\/\/www.linkedin.com\/in\/ccile-jarry-44595718\/"],"url":"https:\/\/lemag-ic.fr\/author\/cecile-jarry656editions-net\/"}]}},"_links":{"self":[{"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/posts\/11249"}],"collection":[{"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/comments?post=11249"}],"version-history":[{"count":4,"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/posts\/11249\/revisions"}],"predecessor-version":[{"id":11270,"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/posts\/11249\/revisions\/11270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/media\/11250"}],"wp:attachment":[{"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/media?parent=11249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/categories?post=11249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemag-ic.fr\/wp-json\/wp\/v2\/tags?post=11249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}